4 tips to improve communication in business

The decisive factor to the success of a company is when the head understands the importance of communication methods in business. Communication is the process of sharing information, either verbally or in writing. People with good communication skills can improve work performance. As well as having a positive impact on your ability to advance in your career. 

In this article, we'll discuss the importance of communication and ways you can improve your skills in business. 

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Communication in business

Forms of communication in business

Business communication is the use of verbal and non-verbal forms to build relationships in business and management activities. Currently, there are four standard methods of communication in business: verbal communication, visual communication, non-verbal communication, and written communication. 

1. Verbal business communication:

The use of your voice to convey an idea or state an opinion. Examples include virtual meetings, phone calls, and live chats.

2. Communicating in business with pictures:

Use pictures or graphics to make an idea clear. Examples include charts, maps, images, and videos.

3. Non-verbal business communication:

The messages we send and receive through behavior. Examples include body language, gestures, dress, and facial expressions.

4. Business communication in writing: 

What we communicate through print or digital media. Examples include emails, letters, memos, reports, and other documents.

Why is communication important in business? 

Business communication is critical to delivering clear, powerful messages about strategy, customer service, and brand. Internal communication builds relationships between employees and managers. Also encourages teamwork and collaboration. Good communicators have a huge impact on a business' profit margins and reputation. Using this skill effectively can benefit both your business and your staff. Consists of:

1. Communication for business activities of enterprises

  • Minimize conflicts and internal conflicts: Good communicators will be able to listen well and find the right way to talk when working with colleagues to promptly solve difficult problems to limit misunderstandings and conflicts. Effective communication helps to build a positive atmosphere and encourages team members to work together better. Work tensions and frictions are resolved promptly as everyone tries to work communication and find a solution. 
  • Improve customer service: Businesses need to understand what their customers want and need. Communicate effectively with customers by providing the right solution. Thereby gaining the trust of customers. Good communication over the phone, via social media or email improves customer loyalty. Written communication that matches the voice of the brand. Thereby helping to promote community between the customer and the organization.
  • Achieve the goal: For a business to be successful, short-term and long-term goals must be clear. Every employee needs to know the company's goals and vision. That way, they'll be better able to focus their efforts on achieving their goals. Communicating goals clearly helps employees understand the importance of their role in making the company successful. This can improve loyalty within the company and reduce recruitment revenue.

2. Communicating in business with each employee himself

  • Promoting creativity and innovation: Good communicators who are open tend to share more to inspire creativity. When employees want to share ideas, companies can transform their approach and find unique ways to serve their customers.
  • Enhance individual career prospects: Good communication skills, such as open and honest communication, help you earn promotion and secure leadership positions in your current organization or pursue new advanced career opportunities in other places.
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Communication skills help improve work performance

4 ways to improve communication skills in business 

1. Active listening 

Use active listening techniques and limit private conversations to fully focus on what is being said. Memorize and repeat what you hear. But put it in another way to show that you have fully understood and assimilated what your colleague is saying. Consider using nonverbal communication. Such as body language, facial expressions and gestures. Any way to let the speaker know you're engaged when they're talking.

2. Improve memory of other people's faces and names 

Remembering other people's names can help you better connect with colleagues, management, and customers in the workplace. Take the time to remember names with faces and find ways to strengthen your memory. Alternatively, you can discover information about each person. For example, their hometown or favorite food then make a note or write it down. 

3. Take a course/conference on business communication

Consider taking a course in communication and understanding different communication styles. From there, you are equipped with communication skills with colleagues and management. For businesses, you can consider planning to build this skill development. Thereby improving the ability to cooperate, minimizing conflicts between employees. 

Attend a workshop and take note of the communication style the speaker uses. Note their body language, eye contact usage, accompanying imagery, and consistency. Then put those techniques into practice, in meetings, when speaking to clients or giving presentations.

4. Using technology to promote communication in business

Today, the advancement of technology makes communication faster and more efficient. Consider using a company intranet or communication and work platforms that allow staff to communicate more conveniently. 

With CoffeeHR – In-depth human resource management software, now linked to Gapo Work, will help businesses create an internal social network exclusively for organizational members. With message boards and announcements, employees can easily exchange and update new news about the Company. Besides, the teamwork feature will create a separate space for everyone in the organization to have in-depth discussions about work. Thereby, promoting business communication and maintaining interaction between employees.

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CoffeeHR's internal social network

In addition, some other benefits of CoffeeHR such as proactive suggestions and approval will shorten the distance between Employees and Administrators. Instead of complicated procedures, organizational members can easily contribute ideas to superiors. On the contrary, managers will promptly receive information and approve after consideration. From there, employees will feel that their opinions have a place in the organization, confidently communicate and close the gap in the organization. 


CoffeeHR has more than 10 years of accompanying many businesses and corporations. Contact now to optimize Human Resource Management for your Business.
Hotline: (+84) 97 306 0459
Facebook: CoffeeHR – HR Coffee

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